I am a creative expert with many years of experience in web, app, UX/UI design & development, analytics, app development, graphic design & book publishing. I am also highly experienced in sales, marketing and PR.
POCKET COCKTAILS 2008-Present
ADOBE CREATIVE CLOUD EXPERT
I have expert experience using Adobe Creative Suite, including Photoshop, Illustrator, After Effects and InDesign.
I can build turn-key e-commerce websites, complete with woocommerce and express payments.
5 MILLION+ APP DOWNLOADS
Sold one of the first ever app sponsorship deals with Grey Goose Vodka. Worked within Apple Store framework to maximize sales performance.
Over 10 Million impressions and 1 Million Engagements per month on Social Media. I design custom infographics that are built to make posts perform to the widest possible audience.
I currently have several bestselling products on Etsy and am in the top 4% of all store sellers. I also sell licensed content on other venues including Amazon, eBay, RedBubble and the largest poster distributors in the U.S.A.
MARKETING & PR
Highly experienced in Ad Buys and Press Releases that get results. Many of my Promoted Facebook posts cost less than 1 cent per engagement, and were in the Top 1% of Facebook’s performers based on CPC. Press releases were written to be “scraped’ and were featured in the New York Times, People Magazine, Food & Wine, Entertainment Weekly, CTV News and the Doctors TV show among others.
Creative Director and President at Canada’s Largest Computer Book publisher. Published bestselling lines of Computer and Lifestyle books. Secured Intellectual Property, earned one of the first Graphic System Registered Trademarks in Canadian Corporate history.
Sold Translations in over 20 Languages. Sold Millions of Dollars in Direct Corporate Sales. One of our Windows books reached the New York Times Bestseller List.
MARKETING & PR
Worked Daily with the Hungry Minds Sales & Marketing teams (the creators of the “Dummies”), some of the most talented and brightest advertising people in the industry. Learned invaluable skills from their team during this time.